How do I personalize emails using variables?

Steps

1. In the sequence editor, place the cursor in the subject or body.
2. Open Personalization and choose a field. You can also type the token yourself.
3. Click Preview to see it filled in with a contact's data.

Available fields

• first_name, last_name, email, company, title, job_title, phone, location, industry, linkedin_url, icebreaker
• custom1 to custom6
• {first_name}, ${first_name} and [% first_name %] also work.

Rules

• Write field names exactly as shown. A token with an unknown name is left in the email as typed.
• There is no fallback text for empty fields, so make sure every contact has a value for the fields you use.
• Contact values are inserted as plain text.
• Emails sent through the API are sent exactly as provided, without tokens.