Personalization and content
Write once and make every email read as if it were written for one person.
- Personalization fields
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Insert contact data such as
{{first_name}}or your own fields{{custom1}}to{{custom6}}in subjects and bodies. - Spintax with AI suggestions
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Vary your wording with nested spintax such as
{Hi|Hello}. Spintax AI suggests variations for a subject or body that you review before applying. - Reusable templates
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Save emails as templates with their tracking and unsubscribe options, and apply them to any step. Write in the editor or in HTML with a live preview.
- Copy and sequence analysis
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The campaign report flags common spam trigger words and checks personalization and the call to action of your sequence.