Pricing

Simple pricing for cold email outreach

Every plan includes every feature: follow-up sequences, warmup, validation, a shared Inbox, the API and Zapier. Try it free for 14 days.

Starter

Solo founders & consultants

$19 /month

Start free trial

14-day free trial. No credit card required. Cancel anytime.

  • Up to 1,000 emails per day
  • Up to 5,000 emails per month
  • Up to 1,000 contacts
  • 5 campaigns
  • 1,000 email validations per month
  • Unlimited email accounts
  • Email warmup included
  • Standard support

Pro

Most popular

Sales teams & small agencies

$39 /month

Start free trial

14-day free trial. No credit card required. Cancel anytime.

  • Up to 1,500 emails per day
  • Up to 10,000 emails per month
  • Up to 30,000 contacts
  • 10 campaigns
  • 3,000 email validations per month
  • Unlimited email accounts
  • Email warmup included
  • Standard support

Scale

Agencies & high-volume teams

$99 /month

Start free trial

14-day free trial. No credit card required. Cancel anytime.

  • Up to 3,000 emails per day
  • Up to 25,000 emails per month
  • Up to 50,000 contacts
  • 10 campaigns
  • 4,000 email validations per month
  • Unlimited email accounts
  • Email warmup included
  • Priority support

Monthly limits cover the last 30 days. Each email account also has its own sending limit: up to 100 emails per hour and 600 per day for a MailRush email account, and up to 200 per hour and 1,000 per day for your own connected accounts. MailRush hosted email accounts are an optional add-on from $15/month.

Compare all features

Why pay more for cold email automation?

Get outreach automation, built-in deliverability tools and the features you need without expensive subscriptions or unnecessary upgrades.

Monthly price
MailRush Starter: $19
Instantly Growth: $47
Smartlead Base: $39
Emails per month
MailRush Starter: 5,000
Instantly Growth: 5,000
Smartlead Base: 6,000
Contacts
MailRush Starter: 1,000
Instantly Growth: 1,000 uploaded
Smartlead Base: 2,000
Email accounts
MailRush Starter: Unlimited
Instantly Growth: Unlimited
Smartlead Base: Unlimited
Email warmup
MailRush Starter: Included
Instantly Growth: Included
Smartlead Base: Not stated per plan
Email verification
MailRush Starter: 1,000 per month
Instantly Growth: Not listed in plan
Smartlead Base: 2,000 verified emails
API and webhooks
MailRush Starter: Included
Instantly Growth: Not stated per plan
Smartlead Base: Not stated per plan

More room for your prospects. Less to pay.

MailRush Pro stores as many contacts as Smartlead Pro and more than Instantly Hypergrowth, for less than half their monthly price. Those plans include much higher monthly sending allowances, so compare the sending volume you need as well.

  • MailRush Pro

    $39/month

    30,000 contacts

    10,000 emails per month

  • Smartlead Pro

    $94/month

    30,000 contacts

    90,000 emails per month

  • Instantly Hypergrowth

    $107/month

    25,000 contacts

    125,000 emails per month

Essential tools included

Automated follow-ups, email verification, a unified Inbox, the API, webhooks and Zapier, in every plan. No premium upgrade needed to unlock them.

Deliverability protection built in

Monitor sender health, suppress hard bounces and spam complaints automatically, and pause sending to a provider when its bounces report spam, a blocklist or abuse.

Your email infrastructure, your choice

Connect your own SMTP/IMAP accounts at no extra cost, or add MailRush hosted email accounts from $15/month. Buying hosted mailboxes is never required.

Competitor plans and prices billed monthly, as published on Instantly.ai pricing and Smartlead.ai pricing on November 5, 2026. "Not stated per plan" means the pricing page does not say which plans include it. Providers change their plans; check their pages for current terms. Features differ between platforms, and email infrastructure, verification credits and other optional services may cost extra on every platform, including MailRush.

Try MailRush.io free for 14 days

Connect your email accounts, import contacts and launch a real campaign before you choose a plan. No credit card required.

  • Up to 25 emails per day and 100 in total
  • 1,000 contacts and 10 campaigns
  • 20 email validations and 15 People Finder credits
  • Follow-up sequences, Inbox, tracking, API, webhooks and Zapier

Email warmup and MailRush hosted email accounts start with a paid plan. When the trial ends without a purchase, trial access ends and nothing is charged.

Start Your Free 14-Day Trial

No credit card required

Compare MailRush.io plans

Every plan includes every feature. Plans differ only in sending volume, contacts, campaigns, validations and support.

Plan limits

Emails per dayTotal for your account: campaigns, follow-ups, API, warmup and Inbox replies.
Starter: 1,000
Pro: 1,500
Scale: 3,000
Emails per 30 days
Starter: 5,000
Pro: 10,000
Scale: 25,000
Contacts
Starter: 1,000
Pro: 30,000
Scale: 50,000
CampaignsCampaigns in your account at one time. Deleting one frees a slot.
Starter: 5
Pro: 10
Scale: 10
Email validations per monthResets every month on your subscription date.
Starter: 1,000
Pro: 3,000
Scale: 4,000
People Finder credits per month
Starter: 15
Pro: 15
Scale: 15
Email accountsEach account sends up to 200 per hour and 1,000 per day (MailRush accounts: 100 and 600).
Starter: Unlimited
Pro: Unlimited
Scale: Unlimited
Support
Starter: Standard
Pro: Standard
Scale: Priority

Sending accounts

Connect any SMTP/IMAP mailboxSSL and STARTTLS, with a login test before an account is used.
Included in Starter
Included in Pro
Included in Scale
Email warmupUp to 10 warmup emails per day from each account, with inbox and spam placement.
Included in Starter
Included in Pro
Included in Scale
Domain setup and Check DNSCompare your A, SPF, DKIM, DMARC and MX records with what your account needs.
Included in Starter
Included in Pro
Included in Scale
Keep your current email providerOutgoing campaigns only mode, with Reply forwarding back to MailRush.
Included in Starter
Included in Pro
Included in Scale
MailRush hosted email accountsMailboxes on your domain on a shared-IP ($15) or dedicated-IP ($29) server.
Starter: Add-on from $15/month
Pro: Add-on from $15/month
Scale: Add-on from $15/month
Domain registration.com, .net or .org registered through MailRush.
Starter: Add-on $20/year
Pro: Add-on $20/year
Scale: Add-on $20/year

Campaigns and sequences

Multi-step follow-up sequences
Included in Starter
Included in Pro
Included in Scale
Stop follow-ups on reply, click or open
Included in Starter
Included in Pro
Included in Scale
Sending days, hours and time zone
Included in Starter
Included in Pro
Included in Scale
Minimum delay between emails
Included in Starter
Included in Pro
Included in Scale
Campaign daily limits and automatic ramp-up
Included in Starter
Included in Pro
Included in Scale
Audiences by tagContacts added later to a running campaign's tags are emailed automatically.
Included in Starter
Included in Pro
Included in Scale
Previews, test emails and campaign duplication
Included in Starter
Included in Pro
Included in Scale

Personalization and content

Personalization fieldsContact fields such as first name, plus six custom fields.
Included in Starter
Included in Pro
Included in Scale
Nested spintax
Included in Starter
Included in Pro
Included in Scale
Spintax AI suggestions
Included in Starter
Included in Pro
Included in Scale
Reusable templates with HTML editor
Included in Starter
Included in Pro
Included in Scale
Spam word and sequence analysis
Included in Starter
Included in Pro
Included in Scale

Contacts and lists

CSV import with field mapping and tags
Included in Starter
Included in Pro
Included in Scale
Email validationValidate contacts, single addresses or through the API.
Included in Starter
Included in Pro
Included in Scale
People FinderFind people at a company domain and reveal their email addresses.
Included in Starter
Included in Pro
Included in Scale
Unsubscribe link and List-Unsubscribe header
Included in Starter
Included in Pro
Included in Scale
Suppression list for addresses and domains
Included in Starter
Included in Pro
Included in Scale
Segments and CSV or Excel export
Included in Starter
Included in Pro
Included in Scale
Extra validation and People Finder creditsPurchased credits never expire.
Starter: Optional packs
Pro: Optional packs
Scale: Optional packs

Inbox and replies

Automatic reply detection
Included in Starter
Included in Pro
Included in Scale
One Inbox for all email accounts
Included in Starter
Included in Pro
Included in Scale
Reply from MailRush
Included in Starter
Included in Pro
Included in Scale

Deliverability and protection

Feedback Loop and sender health
Included in Starter
Included in Pro
Included in Scale
Automatic bounce and complaint suppression
Included in Starter
Included in Pro
Included in Scale
Daily limits per recipient provider
Included in Starter
Included in Pro
Included in Scale
Automatic pauses on spam and blocklist bounces
Included in Starter
Included in Pro
Included in Scale

Tracking and reporting

Open and click tracking
Included in Starter
Included in Pro
Included in Scale
Custom tracking domain
Included in Starter
Included in Pro
Included in Scale
Campaign reports with Excel and PDF export
Included in Starter
Included in Pro
Included in Scale

API and integrations

REST APISend emails, validate addresses, create and unsubscribe contacts.
Included in Starter
Included in Pro
Included in Scale
Webhooks with HMAC-SHA256 signing
Included in Starter
Included in Pro
Included in Scale
Zapier
Included in Starter
Included in Pro
Included in Scale

Team

Team members with admin roles
Included in Starter
Included in Pro
Included in Scale
Start free trial

14-day free trial. No credit card required. Cancel anytime.

Pricing questions

Why is MailRush more affordable than other cold email platforms?

MailRush plans are priced by sending volume, contacts, campaigns and validations, and every plan includes every feature, so the API, webhooks, warmup and the Inbox are never locked behind a more expensive tier. You connect your own mailboxes at no extra cost, and hosted email accounts are an optional add-on. If you need very high monthly sending volumes, compare those allowances too: some platforms include more sends per plan.

Do I need to purchase email accounts separately?

No. Connect as many of your own SMTP/IMAP mailboxes as you need at no extra cost. MailRush hosted email accounts on your domain are an optional add-on: $15/month on a shared-IP server or $29/month on a dedicated-IP server, plus $5/month for each additional mailbox.

Is email verification included in every plan?

Yes. Each month Starter includes 1,000 email validations, Pro 3,000 and Scale 4,000, and the free trial includes 20. The allowance resets on your subscription date. Need more? Buy validation credit packs in the app; your monthly allowance is used first, and purchased credits never expire.

Can I try MailRush before subscribing?

Yes. The 14-day free trial includes up to 25 emails per day and 100 in total, 1,000 contacts, 10 campaigns and 20 email validations. Email warmup and MailRush hosted email accounts are not available during the trial. No credit card is required, and when the trial ends without a purchase, trial access ends and nothing is charged.

Do the plan limits apply to each email account?

No. The daily and 30-day limits are totals for your whole account, and every email counts: campaigns, follow-ups, API emails, warmup emails and replies sent from the Inbox. Each email account also has its own limit: up to 200 emails per hour and 1,000 per day for your own connected accounts, and 100 per hour and 600 per day for MailRush email accounts.

Can I change plans later?

Yes. You can upgrade to a higher plan at any time from the app, and future renewals use the new plan. To move to a lower plan, open a support ticket.

How do I cancel?

The account owner can cancel from Settings at any time. Cancellation takes effect right away and stops automatic renewals. Paid orders are final and are not refunded.

More answers in the Knowledge Base.

Try it before you pick a plan

Connect your own email accounts and send your first campaign today. Free for 14 days, no credit card required.