Create your IP warming strategy.
IP warming is a method used for a new IP address with poor or neutral reputation. When an IP has no sending history, major email service providers take precautions with its email. For this reason it is very important to use an IP warming calculator to plan your IP and domain warming process.
The calculator creates a daily plan of how many emails to send each day, with a linear or exponential daily increment up to the term you choose. We suggest a 30-day plan with an exponential strategy, keeping the daily growth rate below 20%. A gradual ramp lowers the risk of being flagged as spam for sending too much too soon.
Get your IP warming plan using the MailRush.io IP Warming Calculator.
To run an IP warming strategy with MailRush.io you will need:
Plan your ramp-up
Create a day-by-day sending plan with linear or exponential growth.
