{"id":966,"date":"2020-05-28T17:57:12","date_gmt":"2020-05-28T17:57:12","guid":{"rendered":"https:\/\/mailrush.io\/blog\/?p=966"},"modified":"2020-12-02T22:49:09","modified_gmt":"2020-12-02T22:49:09","slug":"understanding-engagement-credits","status":"publish","type":"post","link":"https:\/\/mailrush.io\/blog\/understanding-engagement-credits\/","title":{"rendered":"Understanding Engagement Credits for email warm-up"},"content":{"rendered":"\n

In this article, I will explain the MailRush.io Engagement Credit<\/strong> service.<\/p>\n\n\n\n

Service Goal<\/h2>\n\n\n\n

The service goal is to warm-up the IP address of the SMTP provided by our service. In this way, warm-up the domain associated with the account, the sender’s email address to improve and maintain higher deliverability levels. We accomplish this by:<\/p>\n\n\n\n

  1. Create a steady email volume over time. Good for keeping IP reputation.<\/li>
  2. Add a transactional stream of email, mixing transactional emails with your email marketing emails for a perfect balance of email content.<\/li>
  3. Completes the full cycle of engagement (spam to inbox, open, replies)<\/li><\/ol>\n\n\n\n

    Benefits<\/h2>\n\n\n\n

    Your email deliverability is improved by the automated engagement operations the service rendered. The outcome benefits includes:<\/p>\n\n\n\n

    1. Email Placement visualization. You will be able to see how your emails are reaching the provider.<\/li>
    2. Keeps a steady number of emails even when not running a campaign<\/li>
    3. Increases Email sending history in a positive manner<\/li>
    4. Improves Email Deliverability<\/li><\/ol>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      The Process<\/h2>\n\n\n\n

      Your MailRush account will automatically send a set of transactional emails to our engagement pool. These emails will be marked as non-spam, opened, and replied to. In this way, it completes the full cycle of engagement. The process includes:<\/p>\n\n\n\n

      1. Warm-up of the SMTP IP address<\/li>
      2. Warm-up of the domain name<\/li>
      3. Warm-up of the senders email address<\/li><\/ol>\n\n\n\n

        While a manual email warming is possible, our email warming is fully automated and effortless. This reduces the time usually associated with the process. Subscribe to our cold email software<\/a> to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"

        In this article, I will explain the MailRush.io Engagement Credit service. Service Goal The service goal is to warm-up the IP address of the SMTP provided by our service. In this way, warm-up the domain associated with the account, the sender’s email address to improve and maintain higher deliverability levels. We accomplish this by: Create a steady… <\/p>\n","protected":false},"author":4,"featured_media":972,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/mailrush.io\/blog\/wp-json\/wp\/v2\/posts\/966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrush.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailrush.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailrush.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mailrush.io\/blog\/wp-json\/wp\/v2\/comments?post=966"}],"version-history":[{"count":9,"href":"https:\/\/mailrush.io\/blog\/wp-json\/wp\/v2\/posts\/966\/revisions"}],"predecessor-version":[{"id":1042,"href":"https:\/\/mailrush.io\/blog\/wp-json\/wp\/v2\/posts\/966\/revisions\/1042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrush.io\/blog\/wp-json\/wp\/v2\/media\/972"}],"wp:attachment":[{"href":"https:\/\/mailrush.io\/blog\/wp-json\/wp\/v2\/media?parent=966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailrush.io\/blog\/wp-json\/wp\/v2\/categories?post=966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailrush.io\/blog\/wp-json\/wp\/v2\/tags?post=966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}