Understanding Engagement Credits

email engagement

In this article I will explain MailRush.io Engagement Credit service.

Objectives of Service

  1. Create a steady email volume over time. Good for keeping IP reputation.
  2. Add a transactional stream of email, mixing transactional emails with your email marketing emails for a perfect balance of email content.
  3. Completes the full cycle of engagement (spam to inbox, open, replies)


  1. Helps in the warmup process of the account
  2. Increases Email sending history in a positive manner
  3. Improves Email Deliverability

The Process

Your MailRush account will automatically send a set of transactional emails to our engagement pool. These emails will be marked as non-spam, opened, and replied. In this way, it completes the full cycle of engagement.

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