Integration with Keen.io for Customized Analytics

MailRush.io is always helping its customers grow and scale their businesses with complete peace of mind. That’s why it has partnered with the industry-leading analytics platform Keen.io. The partnership allows MailRush.io users to get a complete view of their real time events in the Keen platform. It means they can use the many tools available in Keen.io to visualize email marketing event, understand user behavior, make improvements, find out traits, and come up with better strategies to re-market to your customers.

What is Keen.io?

Keen.io is an analytics platform that allows users to make sense of their data. It’s user interface is easy to use and you can stream data to them, store, analyze, visualize without having to enter a single line of code. Keen also empowers its users by allowing them to create real time analytic dashboards.

How Does MailRush.io with Keen.io Integration Works?

MailRush.io can send real time events from your campaigns to Keen.io. Those events includes:

• email_unsubscribe
• email_resubscribe
• email_delivered
• email_open
• email_bounce

To start sending real time events from MailRush.io account to Keen.io we require you to enter your Project ID & Write key to integrate it with the platform.

Requirements:

To start, Open an account at Keen.io and in MailRush.io.

• Open a Keen.io account
• Open a MailRush.io account

Once you have your accounts created, at MailRush.io, click on “Settings” at the top menu.

After that, click on “Integrations” at the side bar menu

Finally, enter your Keen.io Project ID and Write ID. Activate the feature by clicking the check box.

Once done, you will start receiving and storing email events to your Keen.io project. Since Keen.io is great at providing data visualizations, you can use its Data Analysis APIs and Visualization tools to make data more understandable. It will help you understand how many people have read your emails, how many of them bounced off the emails and what you were doing wrong that decreased the open rate.

Keen.io Screenshot of email_open events

In conclusion, Data-driven insights are the future. That’s why we enable our users to use data to get valuable insights that they can use to take their businesses to the next level. The integration of Keen.io to MailRush.io is one step forward in that direction.