Timing could make the difference between closing a sale or procrastinating an opportunity. Defining when the best time to send a cold email is should be part of your outreach strategy.
Marketers and growth teams tend to make mistakes on when to run outreach campaigns. After reviewing hundreds of campaigns at MailRush.io, I have identified some common mistakes our clients fall into when doing their first outreach.
In this article I will pinpoint these mistakes and our suggested approach to determine the best timing for sending a cold email to your customers.
Do not send emails 24x7x365
This is the most common mistake. Sending a cold outreach email all day long without any schedule will affect you , as providers will notice the unstoppable flow of emails and will flag them as suspicious.
The best way to go here is to set a sending schedule depending on the market your are targeting. If the email outreach campaign is targeted for B2B type of offers, then it would make sense to send it in a Monday to Friday schedule as on weekends they wouldn’t put attention to your pitch and your email will be buried among all the emails received during the weekend.
Create a Monday to Friday schedule for B2B campaigns
Obviously, if you are sending 24×7 that means that you are sending even when your target audience is sleeping. You want to target your B2B contacts to react during usual business hours. That way they are prompt to read your business related email and probably discuss it, on the spot, with other team members.
Do not forget to open a free trial account at MailRush.io to start sending your cold email campaigns. MailRush.io uses Best Practices for outreach campaigns.
Send emails during regular business hours
Now that you have narrowed your targeted timing you need to identify when is the moment of the day your contacts are going to be more open to subscribe to your service.
This time frame is the most difficult, but a way to work around this issue is to manage campaigns per location. So, depending on your customer´s location, you can identify when users are opening emails.
The best time to send a cold email is when…
The best time of the day for sending email is when your customers are relaxed in the comfort of their office while taking a coffee. This usually happens early in the morning when we are more productive or after lunch when they are back from a break and they want to get into production.
You can get started with a strategy like this and test for a few days. It is important that you run split test after a few days to confirm if your timing strategy is giving results or not.
In conclusion, your customer location should define what is the best time to send a cold email. If you are using a tool like MailRush.io, make sure to set a sending schedule and to consider your customer timezone.