Cold Email Software

In general, if you do B2B cold email outreach, MailRush.io is for you. Some common use cases are:

• Digital Marketing Agencies: Use cold email for promoting SEO services, Link Building, Social Media, and others.
• Saas Providers: Cold Email is key for SaaS operators and targeting new customers. Use cold email to reach more prospects and to automate drip sequences and follow-ups.
• Animation Studios: Pitch to website owners to increase sales.
• HR and Recruiters: Target the correct person for a company position by using cold email.
• E-commerce: Reach more prospects by using cold email and drip campaigns.
• Lead Generation: Use MailRush.io Prospector for lead generation, email enrichment, and email validation.
• Awareness: Organizations can use cold email outreach to generate awareness about a product, service, webinars, events, conferences, and other related offerings.

To use MailRush.io, you need the following:

• Domain name: You need to own a domain name. It could be any extension (.com, .net, etc.). You will also need access to the DNS Manager as we need a few DNS records in your domain DNS for integrating MailRush.io with your domain name.
• A G Suite account or a Web Hosting account: MailRush.io will use its own SMTP servers to send outreach campaigns, but you will need a G Suite account or web hosting account to receive replies from potential customers. MailRush.io will not use your G Suite account or Web Hosting server to send outreach emails.

There are two components in our email warming automation.

• Ramping up the daily sending volume: It will gradually increase the number of emails you can send in a day, and it is included with all service plans. This means that at the early stage of the account, the daily sending limit will be low, and it will increase as the account ages to reach the advertised daily limit for the plan of your choice.
• Engagement Credits for Mail Warming: the system automates the sending of a number of emails to a seed list on multiple providers with the objective of creating positive actions and improve engagement levels. Subscription to the email warming service starts at 30 USD for 20 emails a day to our seed list.

We provide a fully drag and drop interface for the creation of email sequences. It gives you a visual aid to understand the organization of the email automation. The sequences get triggered depending on events. The events may include conditionals for tracking responses, tracking when a contact opens an email or when a contact clicks on a link. The emails are scheduled to be sent depending on the days from the first email, and the event triggered. It is a great solution for sending email reminders, and it helps improve conversions.

MailRush.io will not perform well for the following activities.

• If you want to send a large number of emails at the early stage of the account without a warm-up process.
• If you expect a high frequency of email going out without any restriction or abuse/reputation control.
• If you plan to send B2C email outreach campaigns.

Email Deliverability is complex, and it depends on multiple factors, including but not limited to:

• Account Warm-up: All accounts need to get warmed up in order to build a reputation and perform better for inbox placement.
• Domain name age: New domains are required to build a sending reputation.
• Sending IP Address: The IP address needs to be warmed up to build a sending reputation. A dedicated IP is suggested for having more control over the sending reputation of the IP address assigned to your account.
• List hygiene: High bouncing rate will result in a poor sending score.
• Contact list: Your contact list needs to be well researched and relevant to your email copywriting.
• Email Cadence: Space out your emails to avoid overwhelming a provider with connections.
• Content Rotation: Do not send the same content over and over. Email Personalization is required in addition to rotating the content.
• Seed List: Use an email seed list to generate engagement and positive activities.
• Follow Anti-Spam regulations: Providers will check if you are in compliance with international anti-spam regulations. Use personalization, unsubscription links, and email signature with a physical address.
• Email Copywriting: Be conversational when creating your email templates; avoid click-baits and large email content.
• Email Volume: Send a suitable number of emails and scale up the volume over time. Do not overwhelm providers with connections. Keep your email volume low at the early stage of the account.
• Track Mail Deliverability Reports: Track and comply with the warnings received from email providers.
• Sending Hours: Set a time frame when you want to send emails. Do not send emails 24x7.
• Track Deliverability KPIs: Monitor your MailRush deliverability KPIs (Feedback Loop and Reputation Center) to adjust your campaign to overcome blocks imposed by providers and improve inbox placement.
• Track Inbox Placement in all providers: Track how your emails are reaching at multiple providers, trial and error possible deliverability problems.
• Click to Action: Make use of a clear and unique click to action to increase conversion rate. Don't saturate your cold email template with multiple links.

When using MailRush, if you run a healthy cold email outreach campaign, your performance indicators will be good. We offer automation for many of the best practices, but inbox placement takes time and effort.

The difference relies on having control over the sender's reputation.

• Shared IP: When using an SMTP with shared IP, your campaign will inherit the reputation of all the domains using that IP.
• Dedicated IP: When using an SMTP with a dedicated IP, you are the only user using the IP. This gives you the opportunity to build a sender reputation that should perform well in long term cold email campaigns.