Cold Email Software

In general, if you do B2B cold email outreach, MailRush.io is for you. Some everyday use cases are:

• Digital Marketing Agencies: Use cold email for promoting SEO services, Link Building, Social Media, and others.
• Saas Providers: Cold Email is key for SaaS operators and targeting new customers. So, Use cold email to reach more prospects and to automate drip sequences and follow-ups.
• Animation Studios: Pitch to website owners to increase sales.
• HR and Recruiters: Target the correct person for a company position by using cold email.
• E-commerce: Reach more prospects by using cold email and drip campaigns.
• Lead Generation: Use MailRush.io Prospector for lead generation, email enrichment, and email validation.
• Awareness: Organizations can use cold email outreach to generate awareness about a product, service, webinars, events, conferences, and other related offerings.

Here is a list of the minimum requirement to use MailRush.

• Domain name: You need to own a domain name. It could be any extension (.com, .net, etc.). You will also need access to the DNS Manager as we need a few DNS records in your domain DNS for integrating MailRush.io with your domain name.
• Google Workspace or a web hosting account: MailRush.io will provide you with the email servers to send outreach campaigns. In addition to the MailRush email server, you will need a Google Workspace account or a web hosting account to receive replies from potential customers. MailRush.io will not use your Google Workspace account or Web Hosting server to send outreach emails.

There are two components in our email warming automation.

• Ramping up the daily sending volume: It will gradually increase the number of emails you can send in a day. Consequently, at the early stage of the account, the daily sending limit will be low, and it will increase as the account ages to reach the advertised daily limit for the plan of your choice.
• Engagement Credits for Mail Warming: The system automates sending emails to a seed list on multiple providers to create positive actions and improve engagement levels. Subscription to the email warming service starts at 15 USD for 10 emails a day to our seed list.

We provide an easy-to-use drag and drop interface for the creation of email sequences. It gives you a visual aid to understand the organization of email automation. The email sequences get triggered depending on events. The events may include conditionals for tracking responses, tracking when a contact opens an email or when a contact clicks on a link. It is an excellent solution for sending email reminders, and it helps improve conversions.

MailRush.io will not perform well for the following activities.

• If you want to send a large number of emails at the early stage of the account without a warm-up process.
• If you expect a high frequency of email going out without any restriction or abuse/reputation control.
• If you plan to send B2C email outreach campaigns.

Email Deliverability is complex, and it depends on multiple factors, including but not limited to:

• Account Warm-up: All accounts need to get warmed up to build a reputation and perform better for inbox placement.
• Domain name age: New domains are required to build a sending reputation.
• Sending IP Address: The IP address needs to be warmed up to build a sending reputation. We suggest a dedicated IP for having more control over the sending reputation of the IP address assigned to your account.
• List hygiene: High bouncing rate will result in a poor sending score.
• Contact list: Your contact list needs to be well researched and relevant to your email copywriting.
• Email Cadence: Space out your emails to avoid overwhelming a provider with connections.
• Content Rotation: Do not send the same content over and over. Use Email Personalization in addition to rotating the content.
• Seed List: Use an email seed list to generate engagement and positive activities.
• Follow Anti-Spam regulations: Providers will check if you comply with international anti-spam regulations. Personalize your email content, give the user an option to unsubscribe, and add your email signature with your address.
• Email Copywriting: Be conversational when creating your email templates; avoid click-baits and large email content.
• Email Volume: Send a suitable number of emails and scale up the volume over time. Do not overwhelm providers with connections. Keep your email volume low at the early stage of the account.
• Track Mail Deliverability Reports: Track and comply with the warnings received from email providers.
• Sending Hours: Set a time frame when you want to send emails. Do not send emails 24x7.
• Track Deliverability KPIs: Monitor your MailRush KPIs (Feedback Loop and Reputation Center) to adjust your campaign. Monitoring will help you to overcome blocks imposed by providers and improve inbox placement.
• Track Inbox Placement in all providers: Track how your emails reach multiple providers, trial and error possible deliverability problems.
• Click to Action: Make use of a clear and unique click-to-action to increase the conversion rate. Don't saturate your cold email template with multiple links.

When using MailRush, if you run a healthy cold email outreach campaign, your performance indicators will be good. We offer automation for many of the best practices, but inbox placement takes time and effort.

The difference relies on having control over the sender's reputation.

• Shared IP: When using an SMTP with shared IP, your campaign will inherit the reputation of all the domains using that IP.
• Dedicated IP: When using an SMTP with a dedicated IP, you are the only user using the IP. A Dedicated IP allows you to build a sender reputation that should perform well in long-term cold email campaigns.